I once found myself in the rat poison isle of a Lawson in Tokyo a couple years ago thinking they were all tasty snacks. Wasn’t until I noticed the tiny little icon in the corner I figured out it wasn’t junk food I was looking at. Packaging design is very cultural, and being less than fluent in a foreign place can have some wild outcomes if you’re not careful…
Japan has some pretty strict laws on labeling, the real fruit picture coupled with the word soda would definitely make them think this is a high quality fizzy fruit drink.
Packaging is definitely cultural as anyone who’s spent any significant time in a different culture knows.
It even misleads within your own culture, like how 80% of the “Ice Cream” packaged in ice cream cartons is actually “Frozen Dairy Dessert”.
I once found myself in the rat poison isle of a Lawson in Tokyo a couple years ago thinking they were all tasty snacks. Wasn’t until I noticed the tiny little icon in the corner I figured out it wasn’t junk food I was looking at. Packaging design is very cultural, and being less than fluent in a foreign place can have some wild outcomes if you’re not careful…
You’ve got to share some photos.
This was a different store (didn’t happen to take a pic of the exact rat poison in question), but similar vibe: https://imgur.com/a/hMitwfd
Also including this since it’s just the weirdest mouse trap packaging I’ve ever seen: https://imgur.com/a/xBJZw5p
It’s honestly a miracle I was there for nine days and didn’t get myself poisoned even once
Jesus Christ, and yeah, those look delicious
Japan has some pretty strict laws on labeling, the real fruit picture coupled with the word soda would definitely make them think this is a high quality fizzy fruit drink.
Yeah that “ice cream” is a bit different from this fabuloso situation.
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