The most memorable example of this for me was a long time ago. I was newly married and very poor. I was just starting to build my tool collection in the apartment.

I needed a circular saw to repair some craigslist furniture. So I carefully went around to the hardware stores looking at the prices. They were all more than I was willing to spend.

Then in Walmart one day I took a look at what they offered. It was pretty much an exact replica of the top of the line model at 1/4 of the price. The box was a bit dusty and next to another saw with the same name and UPC. It was obviously a newer box of the same item. It was the cheapest looking thing I could imagine. Completely different from the older one. It looked like a great way to lose some fingers and toes.

I grabbed the solid looking one and walked happily out of the store. It’s had a lot of use since then, and it’s still working flawlessly. I am still the proud owner of all my fingers and toes.