• Robin Banks@closednetwork.social
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      1 month ago

      @helenslunch that’s what Mozilla is doing with their “less intrusive advertising” they’re tracking their users at the same time.

      “Mozilla has enabled a so-called privacy preserving attribution (PPA) feature that turned the browser into a tracking tool for websites without directly telling its users.”

      • helenslunch@feddit.nl
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        1 month ago

        Not really. The browser is tracking the user. All user activity remains local in the browser.

          • Boomkop3@reddthat.com
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            1 month ago

            Ah, it’s just google’s privacy sandbox. Which imo is worse than straight up tracking everything on their end. It puts people at serious risk

            • LWD@lemm.ee
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              1 month ago

              Basically. Insultingly, it was built alongside, and in some collaborative measure with, Google. (A bunch of companies bigger than Mozilla, and a bunch of ad networks, are all teaming up for the PATCG).

            • LWD@lemm.ee
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              1 month ago

              You said

              All user activity remains local in the browser

              The pertinent information is that you were incorrect. That should be a big enough red flag for you to reevaluate how safe and secure you think PPA is.

                • LWD@lemm.ee
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                  1 month ago

                  You:

                  What is transmitted is not user activity.

                  Mozilla:

                  When a user interacts with an ad or advertiser, a record of that interaction

                  User interactions are not user activities to you?