• Robin Banks@closednetwork.social
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    1 month ago

    @helenslunch that’s what Mozilla is doing with their “less intrusive advertising” they’re tracking their users at the same time.

    “Mozilla has enabled a so-called privacy preserving attribution (PPA) feature that turned the browser into a tracking tool for websites without directly telling its users.”

    • helenslunch@feddit.nl
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      1 month ago

      Not really. The browser is tracking the user. All user activity remains local in the browser.

        • Boomkop3@reddthat.com
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          1 month ago

          Ah, it’s just google’s privacy sandbox. Which imo is worse than straight up tracking everything on their end. It puts people at serious risk

          • LWD@lemm.ee
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            1 month ago

            Basically. Insultingly, it was built alongside, and in some collaborative measure with, Google. (A bunch of companies bigger than Mozilla, and a bunch of ad networks, are all teaming up for the PATCG).

          • LWD@lemm.ee
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            1 month ago

            You said

            All user activity remains local in the browser

            The pertinent information is that you were incorrect. That should be a big enough red flag for you to reevaluate how safe and secure you think PPA is.

              • LWD@lemm.ee
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                1 month ago

                You:

                What is transmitted is not user activity.

                Mozilla:

                When a user interacts with an ad or advertiser, a record of that interaction

                User interactions are not user activities to you?