The documentary about a 30-day McDonald's diet made $22 million, earned an Oscar nomination and put Spurlock on the map. He later retreated from Hollywood after admitting to sexual misconduct.
Well it’s debatable just how much influence it had, officially McDonald’s says that the documentary had no effect on their decision.
Buttttt they took it off the menu and started highlighting their healthy options just 6 weeks after it’s release, which is a pretty standard corporate timeline to react to something sooo yea
Admitting a negative documentary impacted your decision making just invites more to be made. Obviously it was the reason. Obviously they’ll never say that.
Well it’s debatable just how much influence it had, officially McDonald’s says that the documentary had no effect on their decision.
Buttttt they took it off the menu and started highlighting their healthy options just 6 weeks after it’s release, which is a pretty standard corporate timeline to react to something sooo yea
Admitting a negative documentary impacted your decision making just invites more to be made. Obviously it was the reason. Obviously they’ll never say that.
Well not necessarily, they could have spun it into a positive “We’re a company who listens blah blah blah”
Yes, and then they would get 1000x more blah blah blah. That was the point of the comment you replied to.