This! I don’t understand this whole schtick… as doing it on the background is probably just as easy. The problem for Sony is that this is considered PII as it is unique to a human being meaning in the EU it can only be processed for a good and explicit reason or with voluntary consent.

Now using the argument it is required in order to provide the service might work… but then they (Sony) cannot use it for anything else without exposing them to liability of fines at a percentage or global revenue.