This is quite exciting in that it removes plastic waste. I see no reason why different companies can’t make different shape ones to maintain their lock-in. I expect a knock-off market to pop-up, but that exists with plastic pods too. It’s a step in the right direction at least.
Yes! We can finally buy our way out of unnecessary waste, and ultimately climate change, with this new thing that keeps us buying. Just gotta buy the ecological things and everything will be good.