I don’t think the monetisation of content is inevitable for social media . It’s inevitable for companies driven by profit who fully control a platform if that company wants to survive - but there are other ways to structure a community that doesn’t rely on centralised platforms run by a business.
I guess we might see if i’m right over the next decade or two. I hope I am.
I used apollo, but I’ve not been on it since the protests started. Not going back to Reddit either now