Over moderation is also an issue. See the digg to reddit move in 2010 or 2011. Corporatize, moderate, lose engagement

Porsche continues to sell manuals, but alas did do away with it on the upcoming Carrera 992.2 and gts. They have a 40% overall manual sales per this: https://www.motor1.com/news/705017/manual-transmission-sales-2023/

Bmw and others do have high individual model manual take rates (bmw m2/ct5 blackwing e.g. at 60/50% respectively.)

But they’ll always be the less performance option, though more “engagement”.