I think the elephant in the room is that endless year-over-year growth is unteneble and mathematically impossible. So as the suits get their hands on more and more, they are actually kind of stuck. That means e.g. reddit is unable to operate as normal, not necessarily because they lose money, but because they can’t hit unrealistic targets.
Firefox, because a) open source, b) ad blocking, and c) fuck Google and other corporate overlords.