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How is Apple keeping iMessage an Apple exclusive anticompetitive? That’s like saying Google needs to share their search algorithms because they’re “leveraging their position in the search engine market to shore up their restrictive products.”
In the end, Apple created a service that is massively popular and makes people want to use their products. The fact that US teenagers refuse to use one of their many competitors is hardly their fault. The rest of the world doesn’t give a shit about iMessage either.
FYI ereaders don’t emit light even with the light on. They use lights hidden on the sides under the bezels, and that light gets distributed above the screen using a kind of gel layer. The screen then reflects that light back.