I imagine they mean without a cloth, poof, or loofa. As a kid I would put body wash in my hand, lather, and rub it over my body. But it tended to use up soap quickly so either I had to add more soap part way through or the things I washed last didn’t get washed well. Which is why I switched to a poof.
If it’s the same people, they’ll probably get tired of it and move on. But the more we talk about it, the more likely it is that new people want to get in on the “fun”. I’d say to not make memes about the downtime and pretty much act like it doesn’t exist (as users, obviously the admins should take action as necessary to mitigate it and post to be transparent).
And, like janitors, they usually go unrecognized for the help they give and heavily criticized for anything that’s not perfect.
Personally, I wouldn’t want them spending precious development time on this when you could just block the community and set a reminder on your phone for whenever you want to unblock it.
Ben & Jerry’s has been fairly socially progressive for a while, this is not their first campaign like this and it hasn’t seemed to really affect them yet. There’s also the fact that part of Bud Light’s problem was who their average consumer was. Not every company that does something like that will get the same treatment, but when you advocate for something that most of your customers will disagree with, it’ll cause you problems.
For example, take the Chicks (formerly the Dixie Chicks). They took a stand against the war in Iraq and made negative comments about George W. Bush. They were nowhere close to the first band/artist to this, but they saw the most backlash. But it’s because they were a country band so the majority of their fanbase supported the things the condemned.
Chris Cornell of Sohndgarden, Temple of the Dog, and Audioslave
I’m also always impressed by Demi Lovato