This works very very well for me as well.

Make sure every point you make is objectively sustainable and don’t deviate from the truth. People hate having rock-solid bullet-pointed lists describing why they’re idiots chucked at them.

Laden or unladen?

(Sorry, I only vaguely remember the sketch)

These people read the cliffnotes and take everything at face value. Reasoning on material does not get you clicks.

Been reading too much Asimov, I see.