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Similar tactic among all the large tech corpos, switch focus to IaaS, PaaS, SaaS, become the backbone of the modern computing landscape.
It’s basically a slow switch to becoming critical international infrastructure like power grids, water ways, and gas/oil pipelines.
This all while locking you in as much as possible and milking as much value as they can squeeze.
I have a monthly budget that I pay recurring charges out of, a couple hundred USD a year give or take.
I also do a lot of one-off donations to various projects and creators.
I also have some FOSS software/services that I pay monthly for premium features on, like Bitwarden, Proton, and Podverse.