That’s what’s always a bit maddening about these conversations. It’s not like companies are just shredding plastic into the atmosphere because they’re cartoon villains who love evil.
They’re making cheap plastic shit because we love cheap plastic shit. They’re making this stuff in response to explicit consumer prioritization of low costs above all other factors. If consumers broadly demanded soda in glass bottles and expressed a willingness to pay the extra cost that this entails, every soda company would use glass.
I’m not saying that you individually should be blamed for all environmental pollution, but we have to realize that companies are responding to the exact same incentives that we do. They’re obviously operating at a much larger scale, but they use cheap plastic shit for the exact same reason we do. If you’re looking for policy solutions, a great option would be to introduce an externality tax on plastic so that this environmental cost is actually factored into the production and end price and can fund remediate the damage, similar to carbon taxes. Of course though, the moment you say the word ‘tax’ people’s brains completely shut off, so this is probably a non-starter.
I mean, it’s both, among other things.
Target would absolutely love to charge $1000 for a carton of eggs, and would if they could, but they can’t. There has always been some ceiling price past which most consumers will simply walk away and go somewhere else. What exactly that number is depends firstly on the actual cost of getting the item in the first place, since no store will sell an item at a loss (unless they expect that to drive greater returns elsewhere), but then on how much money people actually have available to spend, and that very much is influenced by how much money the Fed is printing, among plenty of other things.
My point here isn’t that corporate greed isn’t a factor, but it’s not a new factor. It’s not like corporations were feeling generous in 2019 and then got in a greedy mood in 2021. They always have and always will charge as much as people are willing to pay, so any changes to what they’re charging should be examined by looking at what other factors might be at play. In this case, they’ve probably realized that they’ve gotten past the point of driving too many customers away.
Obviously corporate PR will never come out and say “We’re being greedy because fuck you, but we got a little too greedy so please come back”, but that is and always has been the dynamic.