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Joined 1 year ago
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Cake day: June 20th, 2023

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  • BigDiction@lemmy.worldtoComic Strips@lemmy.worldAds
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    2 days ago

    You delivered some good points. I also work with publishers.

    Ad blockers have had an impact, but I think the bigger driver is that premium demand has migrated spending to connected TV (CTV, showing ads on an Internet connected large screen). Publishers just don’t get the rates they used to for web and mobile inventory, even if they’re doing everything right.

    I think when another trendy channel like AI ads straight to your brain or whatever pops up we will see another migration.

















  • BigDiction@lemmy.worldtoMicroblog Memes@lemmy.worldSlorp
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    2 months ago

    Every platform with enough technical resources should support one click unsubscribe.

    I never understood the concept of making it difficult to unsubscribe. Marketers have a hard enough time getting users to open email at all. Let users help you clean up your subscriber list with an easy opt out to reduce your send cost and improve deliverability.