Exclusive: most renters surveyed by Harris Poll say the areas they live in have become so unaffordable they are ‘barely livable’
The poll, conducted by the Harris Poll Thought Leadership and Future Practice, asked survey takers to identify themselves as renters or homeowners, along with other demographic information. Those polled were asked their opinion on home ownership in the United States. For many, especially renters, the outlook is bleak.
Though the vast majority of renters polled said they want to own a home in the future, 61% said they are worried they will never be able to. A similar percentage believe no matter how hard they work, they’ll never be able to afford a home.
“When you think about Maslow’s hierarchy of needs, and housing is right at that foundational level of security, the implications on consumer psyche when things feel so unaffordable is something that will impact everyone,” said Libby Rodney, chief strategy officer at Harris Poll. The American dream of owning a home “is looking more like a daydream for renters”.
My father says this all the time. Every time I tell him I don’t have money he just assumes I’m spending frivolously without acknowledging that cost of living has increased astronomically in recent years, qualifications for employment have gone up, quantity of jobs has gone down, and median income has completely stagnated.
One of my friends solved this by sitting down with her parents and having them ‘help her budget things out’.
Suddenly they shut up about it. And gave her some money. So all it takes with some people is rubbing their faces in it so they can’t pretend prices are the same as they were in the 50s.