Consumers of the software want one thing. C-Suite doesn’t know what they want, but want to be involved in every step dictating terms. Designers are caught in the cross-fire (if they even get a chance to get consumer input). C-Suite pulls the paycheck trump card to get what they want then cry, “Why do they hate our software?”
Consumers of the software want one thing. C-Suite doesn’t know what they want, but want to be involved in every step dictating terms. Designers are caught in the cross-fire (if they even get a chance to get consumer input). C-Suite pulls the paycheck trump card to get what they want then cry, “Why do they hate our software?”