Retailers and suppliers say it didn’t pay to offer products for everyone, and customers didn’t care that much when they stopped
The furniture retailer Malouf sells beds and bedding in a fraction of the colors it did a few years ago. Newell Brands, the Sharpie maker, has retired 50 types of Yankee Candle. Coca-Cola offers half as many drinks.
Covid slashed consumer choices as companies pared their offerings to ease clogs in the supply chain. The logistical mess is behind them. But many of the choices aren’t coming back.
Retailers and suppliers across industries—from groceries to health, beauty and furniture—have said that it didn’t pay to offer products for everyone, and consumers didn’t care that much when they stopped.
I was unemployed before and through most of COVID. I have lost a great deal of fondness for material things. I don’t have a lot of opportunities to impress my peers so, “keeping up with the Joneses” is not a high priority.
I can’t be the only member of the millennial generation that sees the pursuit of wealth as sisyphean.