“What would it mean for your business if you could target potential clients who are actively discussing their need for your services in their day-to-day conversations? No, it's not a Black Mirror episode—it's Voice Data, and CMG has the capabilities to use it to your business advantage.”
For that I think they use special hardware, that’s the reason that you can’t modify the calling word, and they still notify you when the voice assistant is disabled. I don’t know if this is actually true, or the companies try to hide behind this, or I just remember it incorrectly.
That same hardware couldn’t also have a brand added as a code word for ad, like say “pepsi?”