Wasn’t there some sort of concept tech for an airport, where cameras detect and recognize you, and then ensures that any screen that you can see will have the list that has your flight on it? Moreover, the thing about this tech is that the same screen can show different lists simultaneously for different people, simply based on their position and the angle at which they view the screen, if I remember correctly.
Now imagine that for public advertisements.
I was just thinking that. By the way, the technology is called parallel reality. It’s actually kind of cool, but would 100% be used to target ads.
Can we just wear costumes like it’s Halloween 365 days of the year. Fuck this shit lol.
targeted personalised ads but IRL!?
Like Minority Report.
“Find me a usecase where we can slowly make the public used to this”
They have this as a demo at DTW airport where you scan your boarding pass, and it displays on the massive main screen entering the terminal “Welcome (Your Name)” with your flight information, but only you can see. I don’t remember the maximum number of people who can use it independently, but It’s insanely cool technology nonetheless. I really hate the reality that it’ll probably only be used for personalized advertising though…
delete this comment before a CEO reads it
I know that at least in China (and I think a few airports in the US) have screens you stand in front of and immediately show your flight information by scanning your face.
So the technology is not that far off really.
Maybe we should delete the CEOs instead
This actually sounds really cool and I hate that the only way that this will get used is for advertisements…
So we all forgot the premise of “They Live” and are having to learn in again huh?
CONSUME
I have noticed this sort of thing far too many times to ignore it.
Ad fingerprinting is extremely effective.
I have never noticed that because I never see ads on any of my devices
“Ok, I’m gonna buy it, surely the adds will stop now.”
Adds intensifyThey’re called “adds” because of value they add to your life
