This is just one action in a coming conflict. It will be interesting to see how this shakes out. Does the record industry win and digital likenesses become outlawed, even taboo? Or does voice, appearance etc just become another sets of rights that musicians will have to negotiate during a record deal?
Oh my wife tried this. She had it generate a song where it was Taylor Swift’s voice singing a song that wasn’t hers. I didn’t listen too closely, but it sounded decent.
This is really terrifying technology, though. Scammers are probably already working on using it to generate calls to call people’s elderly parents and claim that they are in trouble and need money.
Already happening unfortunately
https://www.npr.org/2023/03/22/1165448073/voice-clones-ai-scams-ftc
https://www.washingtonpost.com/technology/2023/03/05/ai-voice-scam/