I think Valve severely escalated the problem when they introduced the award system. Now people are extra motivated to cash in a quick laugh, or provoke outrage for the Clown awards. What boggles my mind the most is that hundreds of people give awards to the same copypaste comments that appear under every major game. I sometimes try to report the reviews of the spammiest accounts, but Valve is really hands-off with their moderation. At the end of the day they profit from the points system, and as always, user experience takes a firm second seat to profits :/
If Steam would let people leave positive reviews without a comment there would be fewer low value comments.
I think Valve severely escalated the problem when they introduced the award system. Now people are extra motivated to cash in a quick laugh, or provoke outrage for the Clown awards. What boggles my mind the most is that hundreds of people give awards to the same copypaste comments that appear under every major game. I sometimes try to report the reviews of the spammiest accounts, but Valve is really hands-off with their moderation. At the end of the day they profit from the points system, and as always, user experience takes a firm second seat to profits :/