Some interesting industry news for you here. Epic Games have announced a change to the revenue model of the Epic Games Store, as they try to pull in more developers and more gamers to actually purchase things.
And the thing is… Because Steam is better for the user, it becomes better from the developer. 70% of your game’s Steam revenue will always be bigger than 100% of your Epic revenue. It’s probably bigger than 300% of your Epic revenue. That’s why Steam doesn’t need to buy exclusives or run loss leaders or try to lock you in with “free!” promos. Epic needs to pay developers up front to get them to not go to Steam, because in every case a dual Steam/whatever-else release is better than a whatever-else release. So Epic needs to pay the indie game studio that made a $10 game a million dollars for timed exclusivity, which allows the studio to not worry about losing their Steam revenue from selling 130,000 copies. Then they release it on Steam later anyway.
If it was as simple as “cutting out middlemen” or using cheaper middlemen, devs would just be selling you exe files. CDN costs wouldn’t come close to 30% of revenue, after all. People like buying games on Steam. People buy games on Steam that are cheaper and DRM-free on GOG or Itch. People buy games on Steam that are free downloads like Dwarf Fortress. People buy games on Steam that are free browser pages like Cookie Clicker. Epic wants people to be invested in their “free!” libraries enough to actually be like “oh I mean I’ve got the Epic account, may as well buy this game here because it’s cheaper or more of my money goes to the devs or because it’s a timed exclusive…” And people simply aren’t doing it.
And the thing is… Because Steam is better for the user, it becomes better from the developer. 70% of your game’s Steam revenue will always be bigger than 100% of your Epic revenue. It’s probably bigger than 300% of your Epic revenue. That’s why Steam doesn’t need to buy exclusives or run loss leaders or try to lock you in with “free!” promos. Epic needs to pay developers up front to get them to not go to Steam, because in every case a dual Steam/whatever-else release is better than a whatever-else release. So Epic needs to pay the indie game studio that made a $10 game a million dollars for timed exclusivity, which allows the studio to not worry about losing their Steam revenue from selling 130,000 copies. Then they release it on Steam later anyway.
If it was as simple as “cutting out middlemen” or using cheaper middlemen, devs would just be selling you exe files. CDN costs wouldn’t come close to 30% of revenue, after all. People like buying games on Steam. People buy games on Steam that are cheaper and DRM-free on GOG or Itch. People buy games on Steam that are free downloads like Dwarf Fortress. People buy games on Steam that are free browser pages like Cookie Clicker. Epic wants people to be invested in their “free!” libraries enough to actually be like “oh I mean I’ve got the Epic account, may as well buy this game here because it’s cheaper or more of my money goes to the devs or because it’s a timed exclusive…” And people simply aren’t doing it.