I have a genuine question about this movement. Small businesses and startups aren’t the problem. Why “buy from EU” instead of “stop buying from big corporations” regardless of their countries? Small businesses (from anywhere) cannot absorb the rising costs and tariffs, and they are struggling.
Americans have to get rid of their current administration and their policies. EU, China, Canada, Mexico and other countries will continue to introduce counter-tariffs and their citizens will boycott US companies - doesn’t matter if it’s big or small.