I have a genuine question about this movement. Small businesses and startups aren’t the problem. Why “buy from EU” instead of “stop buying from big corporations” regardless of their countries? Small businesses (from anywhere) cannot absorb the rising costs and tariffs, and they are struggling.
The thing people are wanting to accomplish is reduce the money flowing into the USA. So it doesn’t matter if big or small. The businesses themselves aren’t the problem, it’s the economy receiving the funds at the end of the day.