I have a genuine question about this movement. Small businesses and startups aren’t the problem. Why “buy from EU” instead of “stop buying from big corporations” regardless of their countries? Small businesses (from anywhere) cannot absorb the rising costs and tariffs, and they are struggling.
I say explicitly could harm. Sanctions work the best when they hit as hard and fast as possible. See how for example Russia was able to adapt their war economy to rounds of sanctions because they came in so slow. So the harder the boycott, including all US businesses as much as possible, the faster even the magats get restless with that joke of an administration.
The “nationalism comes in different flavors” argument feels very enlightened centrist to me when at the moment it’s every authoritarian regime (china, russia, us musk adminstration) against the one bloc that cares about democracy.