I have a genuine question about this movement. Small businesses and startups aren’t the problem. Why “buy from EU” instead of “stop buying from big corporations” regardless of their countries? Small businesses (from anywhere) cannot absorb the rising costs and tariffs, and they are struggling.
If anything, I feel like US currently is a warning sign of things to come for the rest of the Western world. I feel bad for my American friends, but I can only hope that this weird political experiment ends up badly enough that other countries take note and avoid going down the same route.
Hopefully it will be like our own homebrewed shitstorm, Brexit. I thank Brits for their service in fucking up so massively that hardly anyone still within the EU talks about leaving the EU anymore.