Some Fjällräven stuff is nice, but the kånken backpacks that are so popular are overpriced garbage. Pretty much any other serious brand offers better features for a lower price.
They did seem very well marketed for a very basic design of backpack. There was a camp supply store on Rozengracht near my family’s place that had a full window display of the backpack’s in a rainbow array of colours. Thinking back on it, it did feel a bit like the Stanley cup saga USA saw more recently. Seeing so many of them around town and that IIRC they were still around 100euros it seemed more of a fashion item. As a semi-tourist I thought I should get one as a practical keepsake of my trip but in the end I felt happier with my reusable Jumbo and HJ shopping bags.
It seemed like every second person in Amsterdam had a fjall raven pack when I was there.
That’s true for most of Netherlands, really.
Also common at hipster/expensive coffee shops in the US.
We bought our bag on a visit to NYC 17-18 years ago, now they’re everywhere. It’s is still working fine though, just little dirty
Some Fjällräven stuff is nice, but the kånken backpacks that are so popular are overpriced garbage. Pretty much any other serious brand offers better features for a lower price.
They did seem very well marketed for a very basic design of backpack. There was a camp supply store on Rozengracht near my family’s place that had a full window display of the backpack’s in a rainbow array of colours. Thinking back on it, it did feel a bit like the Stanley cup saga USA saw more recently. Seeing so many of them around town and that IIRC they were still around 100euros it seemed more of a fashion item. As a semi-tourist I thought I should get one as a practical keepsake of my trip but in the end I felt happier with my reusable Jumbo and HJ shopping bags.