It started in Canada, where Canadians would flip American brands upside down. It quickly became a sort of “hey FYI this shit is American” signifier. It made the boycott much easier, because you could just look at what was upside down and avoid it. And now it’s catching on in parts of Europe as well.
Flipping upside-down, backwards, sideways, and sometimes a combination has become a visual way in Canada to denote a product is an American brand. This post is about that visual flag starting to catch on in Europe, at least in Berlin.
Doing my part in Finland! Especially for American tex-mex foods masquerading as Mexican in the Hispanic foods section. My wife and her friends are joining in as well.
Select stores have them. They’ve been appearing in the last 4 years. Which is nice because now I don’t have to make tortillas every time.
There’s also a Mexican store in Helsinki that imports called Dos Tecolotes in case you need items like corn husks. Wish they had Oaxaca cheese and banana leaf tho, but at least I can make Mexican tamales now as well.
So… What’s going on with the flipping? I can’t appreciate any labeling difference.
It started in Canada, where Canadians would flip American brands upside down. It quickly became a sort of “hey FYI this shit is American” signifier. It made the boycott much easier, because you could just look at what was upside down and avoid it. And now it’s catching on in parts of Europe as well.
Flipping upside-down, backwards, sideways, and sometimes a combination has become a visual way in Canada to denote a product is an American brand. This post is about that visual flag starting to catch on in Europe, at least in Berlin.
Doing my part in Finland! Especially for American tex-mex foods masquerading as Mexican in the Hispanic foods section. My wife and her friends are joining in as well.
woah
i need to see the Hispanic food section in Finnish stores
Select stores have them. They’ve been appearing in the last 4 years. Which is nice because now I don’t have to make tortillas every time.
There’s also a Mexican store in Helsinki that imports called Dos Tecolotes in case you need items like corn husks. Wish they had Oaxaca cheese and banana leaf tho, but at least I can make Mexican tamales now as well.
That’s cool. Will start this when I am next somewhere shopping.
Thanks! But… Only the top row? I guess it was too messy to do it to all of them.