IBM: the machinery of government (and the various things they’ve enabled over the years) and just a really warm fuzzy folksy time lapse montage (mid-late season)

exxonmobil: burning tomorrow, today. slogan after a couple minutes of horrible disaster (natural and otherwise) footage and a park ranger drinking to forget, with a translucent exxon logo on screen. then you flash up the slogan at the end. (mid-late season)

it’s true, the coke idea could use some work, but these are all pretty rough.