It’s google, the product was complete when it was launched and any further development is an accident or from engineers that weren’t valuable enough to be placed on new projects. Backend was whatever could get it done quickest. The only way to get ahead at google is launching new projects. They’re banking on the fact that every once in awhile they get lucky and someone else build out the use case for them, but not sure how well that will go with Gemini.

They’ve probably already got a new product in development to replace it.