“Whatever opinion you may have of advertising as an economic model, it’s a powerful industry that’s not going to pack up and go away,” Holley said." … “We’ve been collaborating with Meta on this, because any successful mechanism will need to be actually useful to advertisers, and designing something that Mozilla and Meta are simultaneously happy with is a good indicator we’ve hit the mark,” Holley believes.

Even if this is true, for Mozilla to take a position of capitulating to the ad companies and working with likes of meta to find what works for them is a sad day in the history of Mozilla. They need a new CEO who believes in a better internet. Until then, Firefox users might as well take the same position and move to a chromium based browser, where at least we get the speed and compatibility with web standards dictated by Google, if data mining and tracking is the only future left. What a sad state of affairs this is.