• Mereo@lemmy.ca
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    2 years ago

    For the life of me, I don’t understand why they rebranded themselves. HBO is such a recognized brand. I was confused at first about what Max was.

    • HurlingDurling@lemm.ee
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      2 years ago

      Because they have begun fucking over their customers and don’t want to associate HBO with that

    • DumbAceDragon@sh.itjust.works
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      2 years ago

      It’s like Twitter rebranding to X. It’s extremely detrimental to the brand, but it makes some executive feel really good about themselves and that’s all that really matters apparently.

      • 4am@lemm.ee
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        2 years ago

        Isn’t Max literally Cinemax’s streaming service, that merged with HBO Now to form HBO Max, and is now back to being just Max?

        This is the part that was, for some reason, never communicated to anyone. HBO streaming didn’t rebrand, they were absorbed into Cinemax.