Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.

The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.

Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”

Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.

  • Flying Squid@lemmy.world
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    1 year ago

    Note that they still gained revenue. The idiots not buying Bud Light just bought another of the bajillion beers AB Inbev owns.

    • rockSlayer@lemmy.world
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      1 year ago

      And not just gained revenue, but 5.4 god damn billion dollars. “Hurting” my ass. They can give me some of that so they can keep milking this bs

      • FuglyDuck@lemmy.world
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        1 year ago

        Hey, if they wanna give me some of that billions, I’ll let myself get dehydrated and give them my piss.

        I mean, it tastes the same, probably.

    • foggy@lemmy.world
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      1 year ago

      Reminds me of when the US was in some soccer related match against Belgium, and AB In-Bev decked their Budweiser cans out in American flags.

      Idiots everywhere. ‘yeah gimme an America beer to support team USA!!’

      …Those sales went to a Belgian owned conglomerate.

      • bioemerl@kbin.social
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        1 year ago

        Nothing is more American than global trade and purchasing shit from our allies, nothing wrong with that