• BezzelBob@lemmy.world
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    5 months ago

    I remember reading a study done in the late 1990s (I’m pretty sure it was ford) that looked at who was most likely to buy a pickup truck so they could market them better, and they found the people who buy pickup trucks fall into 2 categories, one, a blue collar boss buying it for his employees, or two, an insecure man in his 30s-50s trying to compensate

    • merc@sh.itjust.works
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      5 months ago

      a blue collar boss buying it for his employees

      I assume this means for his business, to be used by employees? I can’t imagine a boss buying his employees a truck.