I believe the idea is:

1. Mention nukes and grab everyone’s attention
2. Run social media campaign (“oh noes, <insert undesirable politician or ideology> is leading us into war with nuclear power, they bad”)
3. Have bought politicians and lobbyists push to reduce sanctions or block additional sanctions
4. Profit.

.

But increasingly, I see step 2 fail and people simply hate the guy more for his destructive megalomania, as they should.