EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.
Once you discover the sea of great indie games you won’t even care what AAA is doing anymore. Some of the AAA games remove cash shops after the game loses relevance anyway, like Shadow of War, meaning you get rewarded for not buying the game until it is 90% off.