EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.
The ones pushing back are either trolls or bootylickers; the recent Helldivers2 shitstorm proved that things can change.
And there’s a history of successfully pushing back against this change as well!
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