The ad itself depicted a mechanical crusher destroying artifacts of human creativity. A trumpet, guitar, sculpture, piano, drawing board, paints, a metronome, several analog cameras, a turntable, and hi-fi equipment were among the much-loved items yielding to the machine’s unstoppable force.
Yeah, I’m no marketing guru, but I feel their actual point would have been better conveyed by a pile of all of the things the iPad replaced slowly gathering dust, spider webs, and eventually archaeologists.