Ten years after creating a new model for dating apps with its “women make the first move” feature, Bumble is opening the door to men starting conversations on the app.
Yes, but there is a new CEO, people are leaving the dating apps like crazy now, and they’re probably trying to do some shortsighted BS that will increase engagement now at the expense of eroding the long term health of the product experience.
It’s not changing the default behavior, so it still has it.
Per the article, they’re introducing a new opt-in feature that a woman, enbie, or person looking for same-gender matches can set up - basically a prompt that their matches can reply to.
I think Bumble also used to prevent you from sending multiple messages before getting a reply, but maybe that was a different app… If they still do that in combination with this feature, then I could see this feature continuing to accomplish their mission of empowering women in online dating.
Isn’t this the one thing that made it stand out?
lol right? And wasn’t it for women to have a safer place to online date?
So they’re basically throwing women under the bus for money. Classy.
Yes, but there is a new CEO, people are leaving the dating apps like crazy now, and they’re probably trying to do some shortsighted BS that will increase engagement now at the expense of eroding the long term health of the product experience.
It’s ok, they’ll make it up with some IA.
IA aka Inept Assholes
It’s not changing the default behavior, so it still has it.
Per the article, they’re introducing a new opt-in feature that a woman, enbie, or person looking for same-gender matches can set up - basically a prompt that their matches can reply to.
I think Bumble also used to prevent you from sending multiple messages before getting a reply, but maybe that was a different app… If they still do that in combination with this feature, then I could see this feature continuing to accomplish their mission of empowering women in online dating.