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From the early days of Edvard home designing water blocks to cool our then single core CPUs (before any commercial activity) EK has transformed from an in-house everything approach to basically a ‘brand & design first’ company. And with that, brand and design need to fuel sales growth, not the manufacturing margins per se. Strong branding considerations were def there from the start tho.
The addition of the now previous CEO was shady from the start, I dont think people were ever a consideration.
From the early days of Edvard home designing water blocks to cool our then single core CPUs (before any commercial activity) EK has transformed from an in-house everything approach to basically a ‘brand & design first’ company. And with that, brand and design need to fuel sales growth, not the manufacturing margins per se. Strong branding considerations were def there from the start tho.
The addition of the now previous CEO was shady from the start, I dont think people were ever a consideration.