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I think if this is implemented properly, both players should be acting like the trophy was a challenge to get, even rating it the same difficulty.
I’m imagining in game like Hollow Knight, boss fights have movesets, and given your internal difficulty score’, harder/more varied movesets can be used.
It would be beneficial for people who don’t have much experience with platformers/fighting games, and gives experienced players a challenge.
With the end result of enshittification, people will migrate if their experience is bad enough. Google wants to strike a balance between making as much money as humanly possible and making the search experience at least decent enough to retain the majority of their users.