Tencent, the sprawling multinational that spent years gobbling up studios like Riot Games and Techland while investing in others including Ubisoft, Remedy, and FromSoftware, has chastized itself for becoming a passenger during 2023.

As reported by Reuters, Tencent CEO and co-founder Pony Ma indicated the company has been coasting along while its major competitors have been rolling out global hits.

Speaking at the company’s annual meeting, Ma reiterated that video games remain Tencent’s flagship business but suggested the company “achieved nothing” in the market over the past year.

“Gaming is our flagship business […] but in the past year, we have faced significant challenges. We have found ourselves at a loss as our competitors continue to produce new products, leaving us feeling having achieved nothing,” he said.

Tencent playing “catchup” on AI

Ma added that some of Tencent’s latest releases have failed to meet internal expectations, but didn’t specify which titles underwhelmed. He also suggested the company was until recently playing catch-up when it comes to AI tech, but is now able to “follow the pace” of leading rivals.

Ma said Tencent should be focused on leveraging its own ‘Hunyuan’ generative AI model across various businesses. It’s unclear if that means the company’s internal game studios will be encouraged to lean on the technology.

Tencent has been grappling with tightening playtime and spending regulations in China, resulting in the company investing in more western studios. In 2023 alone, Tencent became the majority shareholder of Dying Light maker Techland, sunk cash into new startups like Lighthouse Games, and led a $10 million investment into fitness game maker Quell.

More recently, however, Tencent subsidiary Riot Games laid off 530 workers after claiming it scaled up too quickly and overreached with a number of “big bets.”

  • hightrix@lemmy.world
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    9 months ago

    I may be ignorant about this topic, but has Tencent ever done anything for gaming other than buy up already successful companies?

    • CosmoNova@lemmy.world
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      9 months ago

      They gave Larian Studios massive funding that was needed to get BG3 to the state it is today. Don‘t ask Larian about it though. They hate to talk about it for some reason.

    • echo64@lemmy.world
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      9 months ago

      they typically don’t buy up companies (they have a few, not the majority), they typically just invest in a portion of the company

      that is what their CEO is complaining about, they didn’t see much of a return on their investments. Mostly because the companies were over-valued when they invested and not everyone can be fortnite.

    • ominouslemon@lemm.ee
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      9 months ago

      I don’t know about the team, but to motivate the players you can always decide to permanently install “anti-cheat” software directly into user’s kernels. THAT will make them happy.

      Also, did you know that the Riot client does not have an uninstaller? If you want to get rid if it, you have to search for all its files across your system and delete them manually. They are in at least 3 different folders. It’s great!

      • Sl00k@programming.dev
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        9 months ago

        I understand the sentiment against the kernel based anti cheat, but as someone who’s played a lot of Counterstrike the top level, cheating essentially ruins the native game and forces you to use 3rd party matchmaking systems (Pre verified era)

        I appreciate Riot for implementing Vanguard into Valorant, I don’t play a lot but it seems in a far better position because of the ability to control native matchmaking.

        I’m also hoping the introduction to league leads to Smurf reduction which is primarily the biggest problem with their native matchmaking system.

        • 9bananas@lemmy.world
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          9 months ago

          that’d be great in theory!

          if only the vanguard anti-cheat wasn’t ridiculously easy to bypass and effectively useless while also being a major security concern…

  • Bartsbigbugbag@lemmy.world
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    9 months ago

    Is that guys name actually Pony Ma?

    Now, my mandarin is very bad, but Ma means horse, among other things. So is this guys name horse small horse?

    Edit: his Chinese name is 马化腾. Mǎ Huàténg. So his family name is indeed horse, but Pony isn’t his name, just a nickname.

  • I Cast Fist@programming.dev
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    9 months ago

    Gee, a bunch of circle-jerking bizniz men who only care about money are wondering why the game companies they bought aren’t making money? Never in the history of mankind has such a thing ever happened to any industry whatsoever. It can only be the fault of those bought game companies.

  • dan1101@lemm.ee
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    9 months ago

    Make good games, treat your customers as people instead of cash cows, don’t do the Epic exclusive crap. It’s not hard.

  • Defaced@lemmy.world
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    9 months ago

    They bought up studios like crazy and expected to make a return when they didn’t. This is the same company that stole assets from Riot for honor of kings, who then took those stolen assets and created another game for the EU by the name of arena of valor, only to roll it out again in the Americas and then roll it out again for the switch and not include crossplay with the other platforms and the switch only to then promise to release a global version of honor of kings effectively killing the arena of valor player base before wild rift gives it the finishing blow. These guys buy up studios in hopes of remediating the costs of their failed projects and get butt hurt when they don’t make money. Tencent is pathetic.

    • ram@bookwormstory.socialOP
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      9 months ago

      I agree wholly except the language “stolen assets” is kinda false considering they own Riot, and they’re their assets by all rights.

      • Defaced@lemmy.world
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        9 months ago

        Well I’m pretty sure that happened before tencent bought them but it’s been well documented that Riot was not happy with tencent using Riot’s assets without permission, including lawsuits.

        • Buddahriffic@lemmy.world
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          9 months ago

          Knowing nothing more about it than what has been said here, I wouldn’t be surprised if that’s exactly why they bought up Riot, figuring it would be profitable on its own and would then allow this other company to be profitable with the legal issues gone.

  • antidote101@lemmy.world
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    9 months ago

    China cracked down on video games, jubensha got popular, china cracked down on live role playing games… Yeah, that’ll feel that way.