TLDR of the article:
Google is showing ads outside of YT, in those side players that everyone hates while they just want to read articles, but counting them as normal views.
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shocked Pikachu face
At the same time, YouTube the best income source for content creators. Insta and TikTok maybe giving lots of money to certain influencers, but YouTube has consistently been an income source and revenue generator for content creators.
The bigger question is how do you create a federated revenue generator, be it ads, subscription or donations.