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I think this neglects a major reason why most people buy a bottle of wine. It’s reinventing boxed wine and it isn’t a coincidence that only the cheapest wine usually comes in boxes.
Yep. Also not a surprise that the wine society from the post is neither from Italy nor France :)
It’s pretty disingenious of them to frame this in such a way as to tout the virtues of plastic. We can make rectangular glass bottles and that not only takes less energy to transport but is also more environmentally friendly than PET, but they didn’t explore that option or even suggest it to the reader for consideration