I know everyone’s general focus is on the cost of the thing and how ridiculous it seems, completely ignoring that it’s a Scotch that was aged longer than the overwhelming majority of us—me included—have been alive, and that there are some people for whom that taste is very much worth it.
Me, I’ve wrangled with exactly how you’re meant to pay for the thing and walk out the door with it. Am I bringing $27K—plus tax—worth of cash—three straps of hundos?—to Costco and having the cashier count it? Do I get pulled into the manager’s office instead? Or, do I put this on my Costco Citi Visa? Will they decline it, even if I have the credit limit? Can I sub in another Visa, since that’s all they take? Do I get walked out the door, or do I get a receipt for the checker to sharpie a line through?
If you have to ask you can’t afford it.
People buying 30k bottles of wine are generally the kinds of people that don’t have a “credit limit” like we’re used to. They probably also have people that go get that wine for them, and likely pay by credit card or check.
They also seem unlikely to shop at Costco
People that shop at Costco skew far wealthier than the average American. Given that only a few Costcos, in very wealthy areas, are going to have even a single bottle of $28,000 whiskey, it’s entirely reasonable to expect that they’re going to be able to sell it.
The very wealthy do shop at warehouse clubs, Walmart, etc. You won’t see them being walking advertisements for clothing lines, either. They do buy quality clothing, but they aren’t overtly branded, unless they’re casual, work or sports clothing. They may drive nice cars, many will own a regular 90s model Pontiac or something. They also don’t plan their money for years, rather in centuries. There’s a difference in behavior and attitude between old money and nuveau riche, as well.
The very wealthy are also petulant little pigs who clad themselves in designer clothing, diamonds, and gold. Who literally clutch pearls and hiss at minorities. Who support genocides and drive drunk on public roads after their racist little evening gatherings.
Let’s stop pretending these ghouls are valid human beings. Entire Royal families have been terminated for having less relative wealth to the workers than todays ruling class.
They are human beings, these are human behaviors, and it’s not “no true human would…” Of course they would, and easily, too. My only point was to highlight differences in our concepts of wealth, and theirs.
Entire Royal families have been terminated for having less relative wealth to the workers than todays ruling class.
Indeed.
And there’s starving homeless in this world but 30k for a bottle ? Fuuuuuuuuuuu
They should start selling $30k bottles of booze.
Well, thank goodness it wasn’t 27,000.
That would be way too much!
I’ll wait for the * price tag… And a winning lottery ticket.
But seriously, a Scotch barreled in 1948? I didn’t know they aged anything that long.
Remy Martin’s Louis XIII is a blend of cognacs all aged between 40 and 100 years.
Well for 750 mega liters that seems like a reasonable price. About 28 m³ per unit of money! Buy buy buy!
For context 28 CBM is about the volume of a 20’ container.
Or a stacked pallet is about 1.8 CBM so about 15 standard height pallets.
Proof that Americans will use literally anything but metric:
