Twitch released new guidelines for branded content that are so restrictive content creators are calling for their peers to boycott the platform or leave it altogether.

According to the new rules, on-stream logos are to be shrunk to 3% of the screen size, and burned-in video, display and audio ads are no longer allowed. What is allowed on branded streams are channel page panel ads, product placement, links in chat, discussing/unboxing products, and playing sponsored games.