Amazon has taken over Europe. After a 20-year-long expansion, supercharged during Covid-19, the US giant is now by far the dominant e-commerce company in Germany, the UK, France, Italy and Spain. In these countries, Amazon is the main port of call for online shoppers. That has made the company nearly unavoidable for independent sellers that wish to sell their products online. This gives Amazon immense power to set abusive terms and extract ever-increasing fees from sellers.