Youtube Ads used to be for pizza restaurants and lawnmowers.
Now they want me to join a fucking cult that worships alphabeta-blocking milkshakes.
I was getting ads for a very blatant scam. They used extremely well known buzzwords for it too, it’s actually embarrassing that it could have passed even automated screening.
I’m a software engineer at AWS and work on video content delivery for services like Netflix. The idea that one single ad could cover the cost of delivering a video that’s been replicated in multiple servers, multiple regions, multiple countries throughout the world is pretty hilarious. No matter how much money you think YouTube is making I can almost guarantee it’s not enough. There is a reason there is no significant competition in this space, it makes no money.
What’s less sustainable is centralized web. You must know that since you work for Amazon, right?
When PopcornTime was still a thing you could watch adfree any movie you’d like even in 4K because resources were shared through peer to peer.
Now, YouTube gets up to 12$ RPM, content creators get maybe 40% of that. With 2 prerolls and 2 midrolls + banners they get plenty enough money to make things work. Google has the most aggressive VASTs of the market. They are everywhere, called multiple times per pages.
Spare us your tears.
Besides, no significant competition? Is that a joke?
Same with Google’s ads in general. For a long time they were whitelisted by default on just about every adblock list out there because they were so unobtrusive it didn’t make sense to bother blocking them, especially when you compared them to the other ads that were common at the time. They were also generally relevant ads, so people actually did click on them and use them since it actually related to the thing they were searching for.
They’re obviously more profitable now, but you have to wonder by how much and if they’d be a more trusted company today (and what’s that worth monetarily) if they hadn’t gone down this race to the bottom.
ETA: Part of what I mean is that now they create things like Stadia and most people didn’t even bother trying it because they knew it’d hit the Google Graveyard in a few years. Had Google been a more trusted company, people may have been willing to give it a try and they could possibly have printed money since by all accounts the service was actually pretty good.
Instead I’m putting great energy to get away from Google, along with a lot of other people
We are an insignificant amount. Most people likely don’t even know how to change the default search engine on their phones.
I refused to use adblock for years. Not because I thought Youtube needed MORE money, but because I did realize that a business ultimately only continues operating as long as the business model is sustainable. I endured, through occasional ads, ads at the bottom, then through ads every time a video was watched, then ads in the middle of videos, and even two ads before every video.
But three unskippable ads was where I drew the fucking line. Now I use adblock for Youtube and Youtube only.
That’s nice of you, but it appears that the ad-supported business model doesn’t work. It just results in enshittification and surveillance.
“We cannot have a society in which, if two people wish to communicate, the only way that it can happen is if it’s financed by a third person who wishes to manipulate them.”
I like to watch video game speedruns. I especially enjoy the really long, challenging ones. Watching a 2 hour video on YouTube without an ad block is basically impossible at this point.
